In the last few years, super foods have gone from being an alternative hippy conspiracy to main stream. Many non-health retailers, including the supermarket chains, have jumped on the bandwagon and the price of super foods has decreased dramatically. So is there any difference besides cost between the cheaper super foods found at the supermarket and those you find in health food stores?
Not just with Super Foods but with products in general, price does, to a large extent, dictate the quality of the product. For example; the Chia Seeds you purchase in the supermarket are a lot cheaper than health food stores or online but from what I have seen, they are not grown organically and often come from countries with very loose regulations regarding manufacturing and production.
It seems a bit strange to me, to purchase super foods that have been exposed to pesticides, herbicides or other chemicals. At the end of the day, we consume super foods to improve our health so it seems counter-intuitive to purchase non-organic super foods.
The other main element involved in pricing of products is expenses. A health food store has much higher expenses per product than supermarkets or online retailers do. The main expenses driving up prices in Australia are of course wages and rent. So the health food stores need high margins in order to be profitable.
This is why we chose to establish Forest Super Foods (www.forestsuperfoods.com.au) as an entirely online store. This allows us to supply the best quality, organic certified, super foods with minimal overhead expenses – thus we can provide excellent value for money.
In fact this is why the internet is shaking up just about every retail industry – it just doesn’t have the same headaches as traditional retail and thus provides much better value to consumers.
When shopping for super foods we always suggest that people ensure the product is organic certified, either by Australian Certified Organic or NASAA. We also tell our customers to check the country of origin and use-by as this is generally a great indicator of quality and freshness.
Even more importantly; ask yourself why these products are so much cheaper and observe the difference within yourself and how you feel. Perhaps you will come to the same conclusion that I have – the cheapest products are not always the best value.